SCHOOL OF SOUND ~ ELECTIVES
Web design & online marketing (zoom)
Course Description
This class is a must if you are a new business owner that wants to work in the digital space. In this course we will talk about choosing the right platform to build your website on. We will discuss the pros and cons for some of the top ranked web building platforms like, Wordpress, Squarespace, and more. We will also talk about what is important when building a website so that Google likes you. In today's market, having a beautiful website isn't enough. Your website has to be quick to load, beautiful to look at, easy to use, and readily available to people searching the web for the services you offer. We will address a number of ways you can grow your base and reach your desired audience through S.E.O., S.E.M., Social Engagement, Email Campaigns and more. We will also show you a whole suite of tools that you can use to grow your reach and increase your conversion.
Course Objectives
- You will understand platforms like Wordpress & Squarespace
We will learn the Pro's & Con's to two of the world's largest web building platforms. We will cover what each offers and whether or not it would make a good platform for you and your business. - Introductory to SEO (Search Engine Optimization)
You will learn all about what SEO is and why it is important. We will talk about On Page SEO, SERP, Off Page SEO, Backlink & Keyword Strategies and more. You will have a very high level view of how SEO works and how to avoid bad actors when it comes to hiring help with your SEO. - We will discuss why Social Media is important to building trust and growing your following. We will have conversations about which platforms are a favorite and what works best for your audience. We also will talk strategy to drive social engagement.
- You will be introduced to a number of free & powerful tools that can help you grow your following, improve your conversions, and better understand your web visitors
- You learn about SEM (Search Engine Marketing (aka: Google Ads)) You will be able to start working with Google ads and avoid the traps google sets to get you to spend more money faster with less results.
Who Can Take Electives?
- You do not need to be registered in the School of Sound Foundational Diploma Program to take an elective.
- Everyone is open to taking our electives.
- If, after taking an elective you decide to join the Foundational Diploma Program, credits have earned will be applied to your 24 hours of elective requirements.
Dates - Location - Price
This is a 6 day work shop that will run Tuesday evenings from 7pm to 8:30pm eastern. Starting on Sept 23. The class will be conducted through Zoom.
Cost: $275 CAD, $200 USD
meet your instructor
david wall
David Wall is a tech entrepreneur that grew his experience working as a Sr lead UX architect for companies like Amazon, Microsoft, Disney, T-Mobile and more. In 2004 he began working with a number of start-up companies that gave him a much broader view of the technology field from a business perspective. In 2007 he launched his first company ...and has never looked back.To date, David's company (Urban Analog) has helped a number of business owners across the US & Canada, take their business to the next level. He is a member of the local Chamber where he offers classes in SEO, Marketing, and more. He is also an active member of the Technical Advisory Committee for Seattle colleges and donates his time to lectures and providing assistance to new students entering the work force.
Personal Projects: David recently launched UA Web Hosting as an extension of Urban Analog's entrepreneurial focus. UA Web Hosting offers affordable, managed Wordpress hosting solutions that are designed to give a leg up to new businesses and entrepreneurs. UA Web Hosting provides a number of complimentary add-ons (valued at over $1500 a year in savings), designed to help new businesses hit the ground running.
Read More About School of Sound
Why School of Sound?
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Option 1 Core Module Dates
In Person Training
Attend 6 weekends in person at the Sound Journey Store in Beamsville, Ontario, Canada to earn your core modules. Click HERE for all Option 1 details.
Option 2 Core Module Dates
Part Zoom & 5 Days Intensive in Person
Join in on Zoom for 6 days and then come for 5 days to Pittsburgh, Pennsylvania to earn your core modules. Click HERE for all Option 2 details.
Electives
Become and Expert in Your Field
Click HERE to learn more about who is teaching your electives, and what you can learn.